29 Nov 4 Automated Systems to Scale Your Business
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There comes a time in every entrepreneurial venture where you realize you cannot do it all yourself. Sure, when you’re just getting started, you are the “chief, cook and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to:
- Frustration (when critical tasks don’t get done and deadlines are missed)
- Burn out (when you’re working yet another 12-hour day)
- Overwhelm (when your to-do list is longer at the end of the day than it was at the beginning)
There are many ways to combat this business-growth hurdle, but one of the best is automation. Imagine a completely hands-off system that works for you even when you’re hiking on a remote mountain or lounging at a luxury spa.
But here’s an even better reason to automate: it lets you scale your business. Think about it, the less manual work you have to do, them more time you have to do the money-making tasks such as networking, marketing, and client support. So what can you automate? Keep reading.
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Chasing organic traffic is an exercise in frustration. You’ll spend all your time creating content for your blog, other people’s blogs, YouTube, social media, and other web properties. All that content creation leaves you little time to actually work with the clients you’re trying to attract. Instead, invest in some quality paid traffic, done-for-you content, and get off the endless content low quality creation train. You’ll be glad you did.
What happens when a new subscriber joins your mailing list or someone buys a product? Do they just sit in waiting on your list until you have time to send an email? While broadcast emails have their place—especially in time-sensitive promotions—be sure to also set up an autoresponder series to:
- Welcome new subscribers and help them find their way around your site (and your offers)
- Nurture potential buyers so they know they’re in the right place
- Make additional offers based on what someone has already purchased or shown an interest in
And the best thing? Once your autoresponder is set up, it will continue to work even when you’re not.
Social Media Management
It sure is an ego boost to see a large number of social media followers but are these followers interacting with you? Are they liking or sharing your posts? Are they leaving comments? If not, then chances are they are not your ideal client and chances are they will never be one of your clients.
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Evaluate your posts; they may be boring and of low quality and that’s the reason for no response. Be more creative with your posts and watch for audience interaction. This directs back to the need for niching down to your ideal customer. You don’t want to appeal to everyone; you want to appeal to a small fraction of the world’s population. Be specific and pay careful attention to finding that demographic and the number of engaged audience members will follow, as will the profits.
If you have clients, partners, a team, then an automated calendar is a must. Rather than endless back-and-forth emails trying to find a mutually available time slot, simply send your calendar link and let your client, project manager, client or anyone else choose a time that works for them. Your appointment will automatically appear on your calendar, and you’ll even get reminders (if your calendar supports that). There are dozens of options for automating every aspect of your small business. As you grow, you’ll find new and better tools to make everything run more smoothly. For now, though, implementing these four ideas alone will save you hours of time every month.