28 Nov 3 Social Media Myths Busted
Love it or hate it Social Media is here to stay.
Social media is a powerful technology but it’s also misunderstood. In its simplest form, social media can be a great way to connect with old friends from childhood or college and a way to share snippets of your daily life. More importantly, as a business owner, social media is a unique way to market your business and services to your ideal client – quickly, effectively and inexpensively!
While you can take months or years to study the intricacies of social media and craft business strategies, here are three common myths about social media that business owners can dispel today.
1 – You must use EVERY single social media platform to be successful.
Expanding your reach is certainly a goal for business owners, real estate agents, coaches and creative professionals as it yields sales and clients, which equals increased income. However, the real question to ask before signing up for every platform is: where is my ideal client? Using Facebook just because it has over 1 billion users doesn’t mean those 1 billion users will find you and start using your services. Identify your ideal client and find out where they hang out. Those are the platforms you should use.
- Who is your audience?
- What are there goals? (Rank and prioritize them!)
- What does your client need to solve?
- How do you solve their problems?
2 – Aim for perfection with every post
It’s always fun to see a post go viral as they are usually entertaining or thought provoking but of the viral campaigns you’ve noticed recently, could you say what company sponsored them?
We can’t either.
Aim to provide value in your posts mixed in with some of your personality as opposed to aiming for shock or entertainment value. Your ideal client wants to learn from you so your valuable lesson will be remembered long after the latest viral video fades away.
3 – You must have a large number of followers to make an impact
It’s sure an ego boost to see a large number of social media followers but are these followers interacting with you? Are they liking or sharing your posts? Are they leaving comments? If not, then chances are they are not your ideal client and chances are they’ll never be one of your clients.
Evaluate your social media posts; they may be boring and of low quality and that’s the reason for no response. Be more creative with your posts and watch for audience interaction. This directs back to the need for niching down to your ideal customer. You don’t want to appeal to everyone; you want to appeal to a small fraction of the world’s population. Be specific, pay careful attention and find the demographics of engaged audience members who will follow you, as will the profits!
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